Friday, December 5, 2008

Universalhub.com

Good, interesting performance by Adam Gaffin, the founder of UniversalHub.com, on Wednesday. It's always neat to hear from people who started with simple blogs (like all of us in the class) who then see it develop into something huge and renowned. Sometimes, it's a result of hard work and dedication. Other times, it's just what happens when you get a unique idea.

With Mr. Gaffin and UniversalHub, it appears to be a little of both. He had the unprecedented idea of putting together a roundup of Boston news, rather than having to read each individual source for information. He is also very committed to the blog, as his frequent posts and wide range of stories pulled from around the internet would suggest. And yet, I was surprised by what he gave for the hours he spends at work on the site. He said he works on it in his off time at work, and when he's exercising at home. Unless he has around seven hours of free time at his job (which I doubt), he's packing a lot of hard work into the spare minutes he has.

The advertising aspect to UniversalHub speaks more for the uniqueness of the site. Mr. Gaffin said the site pulls in around $15,000 net a year, and he said himself that he doesn't spend the time on advertising that could be spent on a site of this much recognition. That means that companies are looking for and finding him and his site, and are looking to get connected with UniversalHub.

Mr. Gaffin mentioned his main news interests for the site, which included stories about the T, and anything in towns that blow up. That is another reason for UniversalHub's effectiveness and popularity; you don't have to look far to find interesting subjects. Boston is home to plenty of interesting news, and UniversalHub helps you find it.

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